Growth strategy

Every engagement starts with a growth plan.

Which markets, which buyers, which offer. Written down, with numbers, within a week of our first call.

Growth planYour companyExample

01 · Markets1 / 6

Where to grow first

Fit, out of 100

  • Ontario logistics82
  • US Northeast64
  • Western Canada47
  • Quebec39

DecisionStart with Ontario logistics.

02 · Buyers2 / 6

Who decides

  • IndustryFreight and logistics
  • Size50 to 200 people
  • RoleVP of Sales
  • LocationOntario

DecisionWrite to VPs of Sales first.

03 · Offer3 / 6

The first message

ToVP of Sales, Northline Freight

“Saw you are hiring four sales reps for the Ontario routes. Worth a short call?”

From researchHiring 4 repsOntario routes

DecisionLead with the hiring signal.

04 · Channels4 / 6

Where we reach them

  • Outreach
  • Search
  • Ads
  • Social
  • Partners

DecisionOutreach first. Search from month two.

05 · Systems5 / 6

What we build, and the cost

SystemSetup and monthly

  • Outreach systems$
  • HQ, your AI team$
  • Custom AI$

DecisionOutreach first, then HQ.

06 · Numbers6 / 6

What we report monthly

Target, each month

Replies
80
Calls booked
10
Proposals
6

DecisionReport against these, every month.

From plan to systems

Each finding becomes a system we build.

We build and run what we recommend.

  1. “We need buyers in a new market.”

    Outreach systems
  2. “The daily work is swamping the team.”

    HQ, your AI team
  3. “Our data and tools do not talk to each other.”

    Custom AI and infrastructure

How it runs

Four steps, then a monthly rhythm.

  1. 01

    Strategy call

    30 minutes

    Your market, your numbers and where you want to grow.

  2. 02

    Growth plan

    Within a week

    The written plan, walked through with you.

  3. 03

    Build

    In weeks

    The systems the plan calls for, connected to your tools.

  4. 04

    Run

    Every month

    A report against the plan, adjusted as the numbers come in.

Growth planYour next market
Within a week

Start with a 30-minute call.

Your written plan follows within a week.

Markets, buyers, offer, channels, systems and numbers.