HQ · 03 · Marketing team

More from Google search, less wasted ad spend.

Four agents work on your search rankings and Google Ads every day. You just approve.

Meet the 4 agents
HQSearch and adsExample
From Google
+18%
Visitors · 8 wk
Ad spend
$62/day
Steady
Winter boots
$4.10
Per $1 spent

Searches · yesterday

SearchSpendSalesAction
winter boots$216Sells
free boots$90Cut
boot repair$60Cut

2 cut, $15 a day saved

Shopify SEO OptimizerStore change

Fix 14 product page titles

Before

Boot WB-02 Black

After

Wool-lined winter boots, black

Page 1 of 14Can be put back

The search and ads team

Four agents. Checked every day.

They report to the Chief of Staff, who reports to you.

Example activity

On schedule

Shopify SEO Optimizer

Weekly check

Checks every product and page. Sends fixes as before and after.

Fixes for 14 page titles

On schedule

SEO Blog Writer

1 or 2 a week

Writes articles that answer what your customers search for.

Sent the week’s first article

Working now

Google Ads Manager

Every day

Watches spend and sales daily, and moves budget to what sells.

Checked yesterday’s spend

On schedule

Google Ads Content Creator

Every week

Writes fresh ad versions and tests them against tired ones.

Sent fresh ad versions

Every change

Before and after, every time.

  1. 01

    A full store check, weekly.

    Titles, image text, descriptions, links, duplicates.

  2. 02

    Fixes as before and after.

    Every store change can be put back.

  3. 03

    Articles that answer searches.

    One or two a week, linked to your products.

  4. 04

    Ad spend watched daily.

    Wasted searches cut. Budget moved to what sells.

  5. 05

    Fresh ads every week.

    New versions tested against tired ones.

01A full store check, weekly.Titles, image text, descriptions, links, duplicates.
HQStore checkExample
Full store checkMon 09:41 · Shopify SEO Optimizer
Weekly
  • Product titles
    14to fix
  • Image text
    6to fix
  • Descriptions
    3to fix
  • Broken links
    2to fix
  • Duplicate pages
    1to fix

Every fix comes as a before and after

02Fixes as before and after.Every store change can be put back.
HQLogExample
  • Shopify SEO Optimizer

    Added image text to 6 photos

    Before

    No image text

    After

    Black wool-lined winter boot, side view

    Approved by you

  • Shopify SEO Optimizer

    Changed 14 product page titles

    Approved by you

03Articles that answer searches.One or two a week, linked to your products.
HQ# seo-blogExample
Customers searchare wool boots warm enoughwinter boots sizing
SEO Blog WriterPublic

A new article for your blog

How warm are wool-lined boots?6 min read · links to 3 products

It answers what your customers search for.

04Ad spend watched daily.Wasted searches cut. Budget moved to what sells.
HQ# google-adsExample
Google Ads ManagerSpends money

Move $400 a week to “Winter boots”

Back for every $1 spent

  • Winter boots$4.10
  • Generic$0.90

$400 a week, from the generic campaign. No new spend.

2 wasted searches cut yesterday

05Fresh ads every week.New versions tested against tired ones.
HQAd versionsExample
Winter boots: ad testGoogle Ads Content Creator
Weekly

Version ASix weeks old

Ad · example.com/winter-boots

Winter Boots | Shop the Collection

Boots for every winter day.

Clicks per 100 views2.1

Version BWins

Ad · example.com/winter-boots

Wool-Lined Winter Boots | Every Size

Warm wool lining, in every size.

Clicks per 100 views3.4

Chief of StaffA request for you
1 waiting

Start with a 30-minute call.

Your team starts work within the first week.

One setup fee and one monthly fee, quoted after the call.