Head of Marketing
Weekly planOwns your brand guide, plans the week and checks every piece.
Set the week’s content plan
HQ · 02 · Marketing team
Four agents plan your content, make posts and videos, and answer comments. You just approve.
Meet the 4 agentsThis weekWinter collection
On brand
MonPosted
TueYouQueued
WedQueued
ThuMaking
FriPlanned
The brand team
They report to the Chief of Staff, who reports to you.
Example activity
Owns your brand guide, plans the week and checks every piece.
Set the week’s content plan
Makes posts: images, carousels and captions in your style.
Three posts for Tuesday
Makes short videos, with a version for each channel.
Made a 20-second video
Answers comments in your voice. Passes buyers to the client team.
Drafted a reply on Instagram
A week of content
Written for your approval. Every writer works from it.
The Head of Marketing orders the week’s posts and videos.
Checked on brand, then sent to you.
Replies in your voice. Buyers go to the client team.
What worked, and your website checked.
Your brand guide is ready
Every writer on the team works from it.
This week: the winter collection.
Ordered
Plan approved by you
Three posts for Tuesday
Head of MarketingOn brand
A carousel, a 20-second video and a customer quote, written in your voice.
New comment · Instagram
“Does the wool lining come in every size?”
Reply to a comment on Instagram
“Yes, the wool lining comes in every size. Here is the link.”
An interested buyer, passed to the Client Rep
Here is what worked last month.
More videos next month
2 website pages out of date
Your team starts work within the first week.